For most of the App, how to quickly establish contact with users, improve user activity, enhance user conversion rate, is the product operation process is very concerned about the problem, in the common means of operation, Push push messages with its cost-effective become the preferred strategy. However, in the actual operation process, the open rate and conversion rate of push messages are far from the expected, and it is difficult to improve the daily activity of App. So how can we effectively improve the open and conversion rate, and quickly realize the App's new promotion of life?
In response to the above.HarmonyOS SDK Push Service(Push Kit) provides multiple solutions that can help Apps achieve diversified message display, personalized service, explicit content, and humanized operation in actual push scenarios, effectively enhancing the user experience of message interaction.
Multiple display formats to match different message types
Push services currently have a variety of different types of message push form, usually can be displayed in the device's key interface, including desktop, notification center, status bar, screen off, lock screen and other locations, push can be based on different scenarios in different forms of notification to the user, in-depth user use of the device in all aspects, all-around to attract the user to click on the notification message, so as to pull up the application to enhance the conversion rate.
Divided in terms of message notification scenarios, message forms can be categorized into the following types:
Notification Center
Notification Center is a common notification browsing interface, most of the display of ordinary message notification content, can be subdivided into ordinary notification style, notification of large icon style, large text style, multi-line text style, etc., in addition, the push service also supports the notification form of the Live Window card, a variety of message types in the notification center in the following order: the Live Window & gt; Important notification newsletter & Service & gt; Other Notification content information, the user can clearly receive key information, rapid processing tasks.
Lock screen notification
Only notifications accepted during this lock screen are displayed on the lock screen, and the supported message display style is the same as that of the notification center, so users do not need to unlock the screen for the notification content to be visible at a glance.
Banner notices
Banner notification is a high alert scene, usually displayed at the top of the screen with eye-catching design, and will not completely cover the content interface that the user is viewing. The top display disappears after 5 seconds, while incoming call and alarm banner notifications stay for a long time.
Desktop icon corner markers
Desktop icon corner markers are numeric corner markers that indicate an alert that the app has a new message, with a unique display that subconsciously reminds the user to pull up the app to check for messages. The number on the corner icon does not correspond to the number of messages, it is defined by the app itself and can display up to "99 +".
notification icon
Notifications are displayed in the form of app icons in the status bar and AOD (screen off) interface. With the notification icons, users can quickly know which apps have pushed new messages.
Personalized Subscription Authorization, Message Push Interests
In today's era of proliferating app usage, users are prone to be plagued by too many push messages and choose to turn off notifications or opt to uninstall the app.In order to minimize redundancy for users and achieve accurate message reach, push services offerAuthorization to subscribe to messagesability, i.e., when and only when the user agrees to subscribe, the app can push the corresponding message to the user, thus realizing the closed loop of service.
Subscription authorization allows users to independently choose the type of content they are interested in, which not only realizes the application's classification and analysis of the audience's preferences, and further implements accurate push, but also helps to improve the user's experience of using the application, and enhances the user's retention rate.
Explicit live pushes, task progress at a glance
Live window means that the application displays the real-time status information changes of the order or service in the key interface of the device, which helps the user to focus on the ongoing application tasks, such as takeout delivery, taxi travel and other task scenarios, and makes it convenient for the user to view and instantly deal with the notification content.
differHarmonyOS SDK Live Window Service (Live View Kit)With the ability to build and update live windows locally, the new version of Push Kit has been able to remotely create and update the end of live window content through push services, helping users to realize the normal update and end of the live window lifecycle without relying on the survival of the application process, and facilitating the business to realize the service closure in a fast and efficient way.
Humanized background operation, error push one-click withdrawal
In message push scenarios, it is crucial to avoid sending wrong or illegal push messages. Wrong messages may not only mislead users, but also make them question the professionalism of the application service, and in serious cases, may lead to adverse consequences such as user complaints or penalties from regulatory authorities.
For this scenario, the push service providesMessage WithdrawalThis feature reduces the possible impact of such pushes. Of course, not all messages support withdrawal, only messages that have not yet been sent to the end-side, or messages that have been displayed on the endpoint but have not been clicked by the user.
To sum up, HarmonyOS SDK push service provides an accurate and efficient messaging solution for apps, enabling users to get valuable message content at the right time and scene, forming a closed loop of user-centered push service, thus making users sticky and helping apps achieve a steady increase in the open rate and conversion rate of message push.
Learn more >>
interviewsPush Service Alliance Official Website
gainPush Service Development Guidance Document
gainLive Window Service Development Guidance Document