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This year, "going to small cities for vacation" is quietly popular. According to the 2024 First-Half Tourism Consumption Report released by Touniu Travel, third-, fourth- and fifth-tier cities and counties are being favored by more and more tourists, with year-on-year increases of more than twice as much as the number of trips to Linzhi, Lingshui Lizu autonomous county, Qingyuan, Shangrao, Leshan and Mudanjiang, among others.
The cultural tourism market in small cities has risen as a dark horse, driving the development of the local hotel industry. Where to go big data show that this summer, the fourth and fifth-tier cities and subordinate counties hotel bookings rose to the top of all types of cities, and the booking of high-star hotels rose 47% over the same period last year.
Source:Touniu's 2024 First-Half Travel Consumption Report
At present, more and more chain hotel groups and medium and high-end hotels are accelerating the layout of fourth and fifth-tier cities and county markets. Take the main station along the 318 national highway of Sichuan-Tibet line as an example, the local hotels that have been opened have reached 40, among which, the hotel group has opened nearly 10 hotels.
For the hotel industry in small towns, the opportunity of the market dividend period falls from the sky. In this context, to strive to impress tourists with quality services and turn short-term "traffic" into "retention" is the key step to realize long-term development. The Volcano Engine Digital Intelligence Platform, VeDI, may become a booster point for small town hotels to realize further intelligent upgrading.
It is reported that the landing tools under the Volcano Engine Digital Intelligence Platform cover the whole chain of digital intelligence capabilities such as data insight analysis, growth analysis, precision marketing and other capabilities required for the refined operation of enterprises, and it has already provided more than a hundred enterprises with digital intelligence upgrading power. For the hotel industry, it can help enterprises to fully call analytical data, comprehensive insight into user needs, so as to agile scientific decision-making, to provide customers with better quality services.
Take the booking check-in scenario as an example, when tourists need to check-in in advance, the volcano engine growth analytics DataFinder and customer data platform VeCDP can accurately identify users with relevant needs, and automatically guide the user to quickly complete the check-in process in the APP or small program "online self-service room selection" system. In this way, users can check in directly when they arrive at the hotel, which saves their energy and effort.
In terms of optimizing the use experience of APP or applet, Volcano Engine A/B Test DataTester linked with intelligent data insight DataWind helps enterprises carry out user experiments based on page design and function tuning; in actual user use scenarios, it analyzes the resultant data under different adjustment strategies, so as to enable enterprises to know more about the tourists and make better decisions.
The small-town tourism boom has pushed the hotel industry to a point of business growth, and the hotel industry, as an important part of the local infrastructure, can feed the development of the local tourism industry by virtue of its high-quality services, forming a positive cycle between the degree of tourism development in the county and the maturity of the local infrastructure construction, and continuing to promote the growth of the tourist experience, the revenue of the hotels, and the small-town culture and tourism economy in the tripartite common growth.
The digital upgrade of the hotel industry is spreading to more small towns. The Volcano Engine Digital Intelligence Platform, which is the driving force behind the digital transformation of enterprises, may be the key node to snap up this positive loop.
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