Based on Sonoko's current actions, it's basicallysummarizeOut:
1. The garden does not want to increase the area and intensity of advertising to maintain the purity of the garden.
2. The garden does not want to go down the road of article promotion as well as payment to do a good job as a technical community.
3. The Garden does not want to sacrifice the rights and interests of ordinary users to protect the public's experience of using it.
Garden-based garden rescue programAs you can see, the garden wants to open vip through the user's initiative to obtain income, but does not want to deprive ordinary users of their rights, resulting in vip is in an awkward situation, people are not attracted by the rights and interests of vip, but because of the sentiment to open vip.
Based on the analysis of the group of users who opened lifetime vip and lifetime plusThe most recent article was published 2 years ago, and the most recent article was published 2 years ago. The most recent article was published 2 years ago. It is concluded that this part of the user is because of the sentiment to open vip.
This exemplifies a huge problem that vip has for new usersTotally unattractive.The blogosphere is not attractive to the group of bloggers who have a large number of blog posts and take up a lot of resources, and they may just treat the blogosphere as a tool that they can build a website for themselves for free, and they don't care if the blogosphere lives or dies.
The above basic analysis leads to the most realistic path to commercialization
1. Only vip users are allowed to open js privileges. New users have 1 month free access. At the beginning of the implementation, the registered old users are free for 1 year.
2. Establish a blog skin mall , will now have ready-made blog skin open source projects to join the blog garden basic skin , can be deployed in one click .
3. Recruit blog skin designers to design boutique blog skins that vip users can use for free. Non-vip users can also buy themes at a lower unit price.
4. When you complete the above 3 items, you can open the monthly payment vip, the first month is only 1 yuan, and there are also discounts for consecutive monthly packages. Attract young consumers.
5. When you complete the above 4 items, you will be able to add vip rights and benefits again, such as cool avatar frames and customized fonts in the comment section.
6. Blog Park users can publish their own blog park skin project, and customize the price, blog park draw 20%.
7. When the blog garden through the above methods to obtain the initial financial reserves, financing, began to implement the creation of incentives to attract quality articles and users.
8. Formation of a virtuous circle, sustainability and initial exit from the garden crisis.
summarize
The above methods completely safeguard the gardenPurity, the essence of technical communities, but at the same time captures the quality of articles young users are looking for at the same time.The Quest for Added Value in Blogger Skin AppearanceThe Profit. And already offering aesthetically perfectly acceptable free blog skins. Capture the consumerWant personalization, seek social valueThe additional mind formation of thebenign (e.g. tumor) vip environment.
The method is highly implementable, with lower secondary development costs and less resistance to implementation, making it a very viable path to commercialization now.