Advertising is one of the common methods used by app developers to realize traffic. Once an app has accumulated a certain number of users, developers need to consider how to effectively convert traffic into revenue to support the app's commercially sustainable growth.
HarmonyOS SDKadvertising service(Ads Kit) providesWhalehub Kinetics Traffic Realization ServiceRelying on Huawei Terminal's powerful platform and data capabilities, Huawei Terminal provides developers with App Traffic Realization, through which developers can obtain and display beautiful, high-value advertisement content in their Apps to users and obtain advertisement revenues from it, helping developers to solve the problem of traffic realizations and realize rapid cash.
Product Advantages
A large number of high-value user groups
Having a large number of high-value users provides higher realization value.
Efficient Realization Efficiency
Relying on the terminal platform capability, users can be reached more accurately and realize efficient cash flow.
Better user experience
Consistent ad UI design with device OS system for better user experience.
business value
High realization gains
Massive number of quality advertisers, sufficient fill rate, highly competitive eCPM; highly advantageous share and incentive policy, high revenue return.
Rich advertising formats
Mainstream advertising scenarios, flexible to meet display needs; unified UI design, adapted to various types of Huawei terminal equipment, to provide consistent brand display.
In order to meet the content forms in different scenarios of the App, the Traffic Realization Service provides you with six ad forms: Banner Ads, Native Ads, Incentive Ads, Insertion Ads, Open Screen Ads, and Patch Ads.
Banner Ads
Banner ads are rectangular images that occupy a position at the top, middle or bottom of the app, and the ad content is automatically refreshed at regular intervals. It is displayed on the top, middle or bottom of the in-app page as a notification bar or rectangle fixation, and is suitable for pages where users stay for a long time or visit frequently.
native advertising
Native ads are ads that are integrated with the content of the application, presenting ads through "harmonious" content, providing users with valuable information without disrupting the user experience, displaying forms including images and videos, and supporting you to freely customize the interface.
incentive advertising
Incentive ads are full-screen video ads that users can choose to click on and watch in exchange for a corresponding reward. Application scenarios include displaying game passes, resurrections, getting props, points, continuing opportunities, and when character skills are upgraded.
splash screen advertisement
Insert screen ads are a form of ads that pop up in full or half screen when the app is opened, paused or exited, displaying timing that skillfully avoids the user's normal experience of the app, with large size and good exposure. It pops up when the game or streaming media opens, pauses, passes, jumps, loads, and exits.
opening-screen advertisement
Open Screen Ads are ads that need to be displayed when the app is launched and before the app's main interface is displayed. You need to pre-design a default banner image for the app to ensure that the default banner is displayed before you get the open screen ad to provide a good user experience.
Open-screen ads are divided into full-screen open-screen ads and half-screen open-screen ads, in which the full-screen open-screen ads are displayed in the form of ads spread over the entire page; half-screen open-screen ads are displayed in the form of ads, icons and copyright information rendered according to the customized layout of the media page, and it is generally recommended that the icons and copyright information be displayed underneath the ads.
When you open the app, it will be displayed in full screen in the form of open screen, the display time is 3s-5s, and after the display is finished, it will be closed automatically and enter the main page of the app.
patch advertising
Patch ads are video or image ads that are inserted before, during, or after video playback. Developers can set the duration of the ads according to their needs.
Development Guide
development capability
For detailed development preparation, please refer toHuawei Developer Alliance website。
application development
Due to the limited space of the article, the current development guidelines for the specific 6 ad formats can be found atofficial website。
Learn more >>
interviewsThe official website of the Advertising Service Alliance
gainTraffic Realization Service Development Guidance Document