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Find your niche market and create your exclusive products
Hey, my friend, I recently read an article about how to find a niche market and make my own products.
I digested it and shared it with you based on my own understanding.
Step 1: "Aim at" your interests, this is definitely the basis!
Don’t think about it, first ask yourself, what do you like?
It's the kind of thing that I want to touch and study every day so that you can enjoy it.
It’s not just a random thought, you have to truly feel that passion, that kind of love from the heart.
Think about it, do you have one or two things that are particularly fascinated by?
Maybe you watch related forums every day, and maybe you will study it until the third update in the middle of the night.
That's how it feels! This is your interest and the starting point for everything you have.
For example, I like to visit various resource websites, such as linux do, etc., and I enjoy it myself.
Sometimes, I don’t want to write code, and when I feel sleepy, I will open it immediately and stroll for a while, and I will not be sleepy, and then I will continue to write when I come back.
Step 2: "Explore" the needs behind interest, don't just be happy!
It’s not enough to just like yourself, you have to see if anyone is the same as you.
You have to learn to jump from "you like" to "others need it".
You have to be like a detective, go to the forum, go to the community, ask people who share your hobbies, see what they lack, and what pain points they have.
For example, many people are trying to independently develop personal products, so you will definitely use INDIE TOOLS on my website:, This is the demand!
Step 3: "Segment" the market and target your "niche" fans!
The market is too big, and you can't eat a fat man in one bite, you have to learn to "cut the cake".
The smaller your market, the more accurate it is.
For example, I will specialize in a category, for example: My goal is to independently develop and go overseas tools.
You can't do everything, you have to choose a field you are best at and most confident.
Then focus on this part, make it more refined, and continue to empower it.
Step 4: "Build" your unique value and make others obliged to you!
Now there are everything on the market, and others may also sell what you sell, so you have to have some of your own characteristics.
Don’t simply sell products, sell services, experience, and value!
Just talking about my website, I not only provide practical tools, but also provide practical community feedback.
Is this different from others? You have to make the customer feel that choosing you is not just buying something, but also a kind of enjoyment and a kind of sentiment.
Step 5: "Build" your products, good products are the bottom line!
So much said before is a prelude, and the product itself is the highlight.
You need to polish the product based on previous research and analysis.
Or is my website INDIE TOOLS, I must ensure that each resource has been checked by itself and the quality must be passed.
Step 6: "Promote" your products and let everyone know your existence!
Good things must be able to shout!
Don’t wait for customers to come to your door. Now is an era of information explosion. If you don’t take the initiative, others will not see you at all.
Like WeChat groups, Douban groups, Xiaohongshu, and B stations, they are all good choices.
Find your user base and communicate in the way they like.
You can also participate in more markets and events to communicate face to face with potential customers.
Step 7: "Continuous optimization", the best way is to strive for excellence!
Don’t think about getting it done in one step, everything will be fine if the product is made.
The market is changing, and the needs of customers are changing. You have to keep learning and improving.
Listen to customers’ feedback more and see what their opinions and suggestions are available.
Maybe some of their small ideas can bring you great inspiration.
Never stop learning, never stop making progress.
In short, to start a niche market, you must be patient, passionate and persistent!
As long as you do it seriously, you will definitely see rewards! come on!