In the digital era, data is an important basis for enterprise decision-making. Front-end as the first line of interaction between users and products, its data embedded monitoring can not only collect user behavior data to help product teams insight into user needs and optimize the user experience, but also analyze performance data to ensure the smoothness of product operation.
Simply put, in order to more effectively optimize the operations and layout of our factories, we can collect data by installing monitoring devices in key areas of our factories. These surveillance devices not only help us monitor the density of foot traffic in real time, but also provide us with visual information about which areas are more popular. By analyzing this data, we can identify areas that need to be improved or expanded to increase overall efficiency and customer satisfaction.
data burial
Identify key metrics: Based on business objectives, identify key metrics to be monitored, such as page views, user dwell time, click-through rate, etc.
User Behavior Tracking: Record key user actions on the page, such as button clicks, form submissions, etc. through event tracking.
Performance Monitoring: Monitor page load time, resource loading, error rate, etc. to ensure application performance.
Buried Points Tool
Of course, there are many statistical tools springing up on the market today, such as the few I'm aware of, and there are plenty of other options that you can look up on your own as well, as needed.
Tencent has a number of
Tencent eco-branded merchant small program business analysis and data asset management platform, Tencent has numbers is a data analysis tool launched by Tencent, which aims to help merchants drive business growth through data. It provides comprehensive data analysis functions, including user behavior analysis, advertising effect analysis, commodity analysis, public number and live broadcast data analysis. A buried tool that specializes in serving small programs.
Official address:/portal-web/
Baidu statistics, a baidu online tool for measuring data on baidu.com
Baidu Statistics is a professional website traffic analysis tool launched by Baidu Inc. It provides webmasters, operators and market analysts with rich data reporting and analysis features to help them better understand the behavior of their website visitors, optimize their website operation strategies and improve conversion rates.
Official address:/web5/welcome/login
Experience demos:/main/overview/demo/overview/index
Microsoft Clarity
Microsoft Clarity is a free user experience optimization tool from Microsoft that focuses on single-page user experience analysis, filling a gap in the field for free tools.
Official address:/
Experience demos:/demo/projects/view/3t0wlogvdz/dashboard
front-end implementation
First you need to identify the buried events including page visits, button clicks, form submissions, input field interactions, exception catching, etc. Define the data points that need to be collected for each event, such as: event type, user identification, timestamp, page URL, event attributes.
Simple Buried Code
Using JavaScript to write buried code on a front-end page, which usually involves the following steps: event binding, data collection, sending data, etc. The use of third-party libraries or services is not discussed here. Let's look at:
event binding
Add event listeners for elements that trigger buried points. For example, add a click event listener for a button:
('#myButton').addEventListener('click', function() {
collectData('button_click', { buttonId: });
});
Data collection
Collect the required data when an event is triggered. This may include page information, user behavior data, etc. Wrap a function to collect and organize the data. This may include extracting information from DOM elements, browser APIs, or application state:
function collectData(eventType, eventProperties) {
var eventData = {
eventType: eventType,
timestamp: new Date().toISOString(),
userId: getUserIdentifier(), // suppose that...getUserIdentifier()Get user identification
pageUrl: ,
properties: eventProperties
};
sendDataToServer(eventData);
}
Send data
Use AJAX or other HTTP clients to send data asynchronously to a server or third-party analytics platform:
function sendDataToServer(data) {
fetch('/collect', {
method: 'POST',
headers: {
'Content-Type': 'application/json'
},
body: (data)
})
.then(response => ())
.then(data => ('Data sent successfully:', data))
.catch(error => ('Error sending data:', error));
}
Of course, the front-end buried content involves much more than these basics, but also includes more complex aspects such as performance optimization, here will not expand the details.
summarize
In a nutshell, front-end buried technology is not only a powerful tool to improve user experience and product operation efficiency, but also an important tool to realize data-driven decision-making. With the emergence of various professional tools, such as Tencent Arithmetic, Baidu Statistics and Microsoft Clarity, enterprises can choose the most suitable tool for data analysis and optimization according to their needs, so as to stay ahead of the competitive market. By gaining a deeper understanding of user behavior and performance data, enterprises are able to make smarter decisions that drive sustainable business development and long-term success.
Through the introduction of this article, we hope to help front-end developers and product teams better understand the importance of data burial, master the implementation of data burial, so as to maximize its value in practice.
I'm Rain, a Java server-side coder, studying the mysteries of AI technology. I love technical communication and sharing, and I'm passionate about the open source community. I am also an excellent author of Nuggets, a content co-creator of Tencent Cloud, an expert blogger of Ali Cloud, and an expert of Huawei Cloud.
💡 I won't be shy about sharing my personal explorations and experiences on the path of technology, in the hope that I can bring some inspiration and help to your learning and growth.
🌟 Welcome to the effortless drizzle! 🌟