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Backend Developer Learning Agile Requirements --> Positioning Product Value

Popularity：106 ℃/2024-08-05 11:05:06

Positioning of product value

Why this series of articles

  1. Enrolled online in 2023, Agile Software Requirements training course , have not been able to review, review learning, summarize the
  2. Weak ability to analyze business, learn and understand methods and theories related to business requirements
  3. Every year there is a period of sobriety, and it's easy to get lost and mentally burned out if you don't do something about it.
  4. Many perspectives start from their own perceptions, and the ideas and methods of analysis may be problematic

Status quo and pain points

  1. Don't know how to register online
  2. Ignorance of the hospital access process, such as organizational structure distribution, basic hospital information
  3. I'm confused about which hospital to choose, which department to go to, which doctor to choose.
  4. Difficult, time-consuming, labor-intensive, money-consuming, and energy-consuming to seek medical treatment from other places
  5. Elderly people are not familiar with the Internet environment and have difficulties in self-help medical care, such as choosing hospitals, registering, and various examinations.
  6. Various tests, a long list, looks like a big headache, some require an appointment time, some tests are done at other hospitals, it's very confusing
  7. Information about the doctor's visit to the report, more confused, some terminology is a headache, need a variety of searches to understand the cognitive

In order to simplify the process of medical treatment, you need to know about hospitals, doctors, departments, registration and other information, which is relatively decentralized and cumbersome to access.

Provide users with a variety of information about the hospital, to help users quickly understand the hospital, understand the department, understand the doctor, to level related to the medical information

Product Value Proposition Elements

  1. What are the user groups, stratify users and identify core user groups

    1. Most of the users, who are not clearly oriented towards medical care, are more confused and lack information about relevant resources.

      • Users with no clear choice of medical carecore user group

    2. Elderly people are less likely to seek medical care on their own and are usually accompanied by their offspring and children

      • Elderly autonomous users of medical care

    3. Users of the information are collected to obtain information about the hospital.

      • Users who know about Chengdu Hospital, or information about the disease

  2. User problems and pain points

    1. Don't know how to register online
    2. Ignorance of the hospital access process, such as organizational structure distribution, basic hospital information
    3. I'm confused about which hospital to choose, which department to go to, which doctor to choose.
    4. Difficult, time-consuming, labor-intensive, money-consuming, and energy-consuming to seek medical treatment from other places
    5. Various tests, a long list, looks like a big headache, some require an appointment time, some tests are done at other hospitals, it's very confusing
    6. Information about the doctor's visit to the report, more confused, some terminology is a headache, need a variety of searches to understand the cognitive

  3. What is the name of the product and what type of product is it a

    1. Pseudolaric acid
      • Chengdu Medical Information Sharing Platform
    2. Product Type
      • Web site for sharing medical information (compatible with WeChat applets)

  4. What value can be provided to the user to solve those problems and pain points

    1. Provides users of different ages with the registration process of each Tertiary Hospital in Chengdu, including the graphic process of registration and video tutorials.
    2. Provides the flow of medical treatment in each hospital in Chengdu, as well as the basic information of hospitals, organizational structure distribution, and route navigation map
    3. According to the public hospital information, as well as more authoritative information on medical care, hospitals, departments, doctors, statistical rankings, such as the Fudan version of the hospital list, international departments, provincial key departments, first-class experts, second-class experts, etc.
    4. Gathering information on accommodations near the hospital, as well as information on the interpretation of medical reports, as well as information on the timing of the issuance of reports on various tests, as well as the main means of testing, the recognition of various hospitals, and information on the preparations for the preparation of off-site medical treatment.
    5. Routine and frequently used checks can be quickly selected and set up to keep the checks organized and reminders can be provided
    6. Routine checkup information, report information popularization, can quickly allow users to obtain information, you can access the AI functional customer service, to carry out popularization, answer

  5. What are the main competitors?

    1. Portals for major hospitals
    2. MediLink
    3. Famous Doctor Online
    4. consult a doctor or pharmacist etc

  6. What are our strengths

    1. Focus on Chengdu local area, collect more timely information
    2. Provides information on each Tertiary Hospital in Chengdu, quickly locates hospitals, departments, doctors, which allows users to complete the preparation for medical treatment faster!
    3. Inspection information, report information for science, and AI function customer service
    4. Checking the organization of information and reminders
    5. Provides off-site medical care, lodging information, and estimated times for various tests. As well as hospital accreditation for the tests
    6. User recommendations for hospitals, departments, doctors, and user feedback

  7. cost structure

    1. Front-end and back-end developers are needed, as well as UI designers
    2. Website deployment, such as applet registration, server purchase
    3. AI Functional Customer Service
    4. Cost of collecting various information, cost of consulting fees, e.g. crawlers

  8. There are those partners, those channels to promote and operate the product

    1. Developers , Cloud Vendors
    2. WeChat, Jitterbug, Shutterbug, Xiaohongshu, etc.

  9. Economy, Law, Difficulties

    1. economics
      • Development costs as low as possible, low-cost trial and error, develop a reasonable MVP
      • Charges for AI smart customer service, the way it is trained
    2. legislation
      • Collection of information from hospitals, legal compliance, use of crawlers
      • Website filing
    3. straitened circumstances
      • Promotion, Operation
      • AI Intelligent Customer Service
      • Developers don't know much about crawlers and need to learn them
      • Obtaining a variety of information about hospitals is difficult and requires standardization and abstraction of the information obtained

Product Value Summary

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